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Best LLM Rank Trackers in 2026: 10 AI Visibility Tools Compared

By · Published · 14 min read

Leaderboard illustrating LLM rank tracking tools

Short answer

The best LLM rank tracker depends on your budget and which engines matter to you. Otterly.AI and Rankscale are the cheapest entry points, Scrunch and AthenaHQ cover the most engines per plan, Ahrefs and Semrush suit teams already on those suites, and Sleeng fits brands that want AI tracking tied to Reddit threads AI engines cite.

Key takeaways

  • An LLM rank tracker runs a fixed set of prompts on AI engines on a schedule and logs whether your brand is mentioned, cited, and how it compares with competitors.
  • As of October 2026, entry prices range from $20 per month (Rankscale Essentials) to custom enterprise contracts (Profound Enterprise), with most serious plans between $99 and $500 per month.
  • Engine coverage varies widely: Otterly.AI's base plans cover four engines, while Scrunch lists seven on every plan and AthenaHQ lists eleven on Starter.
  • Compare tools on cost per tracked prompt per engine, not headline price, because prompt limits and engine add-ons change the real cost.
  • Free trials are common (Profound, Scrunch, Rankscale Pro, Sleeng), so test two or three tools on the same 20 prompts before you commit.
In this guide
  1. What does an LLM rank tracker actually measure?
  2. How did we compare these tools?
  3. Comparison table: the 10 best LLM rank trackers
  4. Which LLM rank tracker is best for each use case?
  5. How do you choose the right LLM rank tracker?
  6. What do LLM rank trackers miss?
  7. Start tracking your AI visibility

AI engines now answer a large share of the questions buyers used to type into Google, and none of them publish a ranking report. An LLM rank tracker fills that gap: it asks the engines your buyers' questions on a schedule and tells you who gets named. This guide compares 10 trackers on what they cover and what they cost, with every price checked on the vendor's own page in October 2026.

What does an LLM rank tracker actually measure?#

An LLM rank tracker measures how often, and how prominently, AI engines mention your brand for a defined set of prompts. It does not measure a stable "position 1" the way classic rank trackers do, because AI answers vary from run to run. For the engines these trackers query, seen from the user's side, see our roundup of the best AI search tools.

Most tools report some mix of these metrics:

  • Mention rate: the share of runs in which your brand is named.
  • Position or prominence: whether you appear first, in a list, or only in passing.
  • Citations: which URLs the engine links as sources, yours or third-party pages like Reddit threads and review sites.
  • Share of voice: your mentions compared with competitors across the same prompts. Our guide to AI share of voice explains how to calculate it.
  • Sentiment: whether the answer describes you positively, neutrally, or negatively.

If you are new to these numbers, start with which AI visibility metrics actually matter before you compare dashboards.

How did we compare these tools?#

We compared each tool on four things a buyer can verify without a sales call: engines covered on the entry plan, prompt or credit limits, starting price, and whether a free plan or trial exists. All prices come from each vendor's public pricing page as of October 2026, linked below. Where a vendor does not show a price, we say so instead of estimating.

We did not run a head-to-head accuracy test, and we have not seen a public, independent one. Accuracy depends heavily on how often each prompt is re-run and in which location, so ask every vendor about run frequency and sampling during your trial.

Line chart tracking brand rank in LLM answers over time
Rank trackers rerun the same prompts on a schedule so you can see movement over time.

Comparison table: the 10 best LLM rank trackers#

Tool Best for Engines covered (as listed) Starting price (Oct 2026) Free plan or trial
Otterly.AI Small teams on a budget ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot; AI Mode, Gemini, Claude as add-ons $29/mo (Lite, 15 prompts) Free trial (length not stated)
Rankscale Cheapest entry, credit-based tracking ChatGPT, Perplexity, AI Mode, AI Overviews, Gemini, DeepSeek, Mistral, Claude, Copilot (Pro and up) $20/mo (Essentials) 7-day free trial on Pro
Peec AI Marketing teams picking a few models ChatGPT, Perplexity, Gemini named; three models per self-serve plan Not shown on vendor page; see note Not stated
Scrunch Broad coverage on every plan ChatGPT, Claude, Gemini, Perplexity, AI Mode, AI Overviews, Meta $250/mo annual, $300 monthly 7-day trial, no card
AthenaHQ Widest engine list on a self-serve plan 11 on Starter, incl. ChatGPT, Claude, Gemini, Grok, Meta AI, DeepSeek Free Essential; Starter $295/mo Free tier (300 credits)
Profound Enterprise programs Trial: ChatGPT, Gemini, AI Overviews; Enterprise: up to 9 Enterprise custom Free 7-day trial
Ahrefs Brand Radar Teams already on Ahrefs AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot From $199/mo add-on Not stated
Semrush AI Visibility Toolkit Teams already on Semrush ChatGPT and Google AI Mode named $99/mo (25 prompts) No free trial for the toolkit
Chatbeat (Brand24) Brand24 users adding AI tracking ChatGPT, Claude, Gemini, Perplexity, AI Overviews, AI Mode, DeepSeek, Grok, Copilot $99/mo (Essential, 30 prompts) Free trial (page states both 10 and 14 days)
Sleeng Linking AI visibility to Reddit threads AI cites ChatGPT, Claude, Perplexity, Gemini, AI Overviews, AI Mode See /pricing 14-day free trial

Which LLM rank tracker is best for each use case?#

There is no single best tool. The right pick depends on your budget, the engines your buyers use, and whether you already pay for an SEO suite. Here is each tool in detail.

1. Otterly.AI: best for small teams on a budget

Otterly.AI is the most affordable way to get daily tracking on the four engines most buyers check first. Its pricing page lists Lite at $29 per month for 15 prompts, Standard at $189 for 100 prompts, and Premium at $489 for 400 prompts, with 15% off annual billing.

  • Engines: ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot are included. Google AI Mode, Gemini, and Claude are paid add-ons (on Lite, $9, $9, and $29 per month respectively).
  • Strengths: unlimited team members on every plan, citation source tracking, and API and MCP access from Standard up.
  • Watch for: add-ons stack up. If you need Claude and Gemini, price the full bundle, not the base plan.

2. Rankscale: best for the lowest entry price

Rankscale has the lowest headline price we found. Its pricing page lists Essentials at $20 per month ($17 billed yearly), then Pro at $99 per month with 1,200 credits, Pro+ at $229, Growth at $385, and Enterprise at $780.

  • Engines: Pro and above list ChatGPT, Perplexity, Google AI Mode, AI Overviews, Gemini, DeepSeek, Mistral, Claude, and Microsoft Copilot. The page does not list engines for Essentials, so confirm before buying it.
  • Strengths: a 7-day free trial on Pro, page audits, and REST API access from Pro+.
  • Watch for: pricing is credit-based, so work out how many credits your prompt list consumes per month.

3. Peec AI: best for teams that want to pick their models

Peec AI is a popular choice with marketing teams and agencies, and its pricing page describes coverage of ChatGPT, Perplexity, and Gemini with Starter, Pro, Advanced, and Enterprise tiers. When we checked in October 2026, the page did not display dollar amounts in its public HTML.

A third-party tracker, PricingSaaS, captured Peec's plans on October 19, 2026 at $95, $245, and $495 per month billed monthly ($80, $205, and $420 billed annually), with extra models sold as add-ons. Treat those as a reference and confirm inside Peec's signup flow.

  • Watch for: each self-serve plan tracks a limited number of models, so adding a fourth engine raises the price.

4. Scrunch: best for broad coverage on every plan

Scrunch includes seven engines on every plan, so you do not pay extra per engine. Its pricing page lists Starter at $250 per month billed annually or $300 month to month, with 350 custom prompts, and Growth at $417 annually or $500 monthly, with 700 custom prompts.

  • Engines: ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, AI Overviews, and Meta.
  • Strengths: a 7-day free trial with no credit card on Starter, personas, and page audits.
  • Watch for: the entry price is higher than Otterly.AI or Rankscale, so it makes sense when you need the full engine set.

5. AthenaHQ: best for the widest engine list

AthenaHQ lists more engines on a self-serve plan than any other tool here. Its pricing page shows a free Essential tier with 300 credits across five engines, and Starter at $295 per month with 3,600 credits across 11 engines: ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude, Copilot, Grok, DeepSeek, Meta AI, and Mistral.

  • Strengths: the free tier lets you test before paying; Grok and Meta AI coverage is rare. If those engines matter to you, see our guides on how to rank in Grok and how to rank in Meta AI.
  • Watch for: API access and extra credits are billed separately, and annual pricing is shown only as "17% off" without a dollar figure.

6. Profound: best for enterprise programs

Profound is built for large brands that want deep coverage, data exports, and a dedicated specialist. Its pricing page shows a free trial with 50 prompts run daily for 7 days on ChatGPT, Gemini, and Google AI Overviews, and an Enterprise plan with custom pricing covering up to nine engines, including Perplexity, AI Mode, Copilot, DeepSeek, Claude, and Exa Search.

  • Strengths: all-time history, CSV and JSON exports, API, SSO, and ChatGPT Shopping tracking on Enterprise.
  • Watch for: paid pricing is quote-based. Budget a sales cycle.

7. Ahrefs Brand Radar: best if you already use Ahrefs

Brand Radar adds AI visibility to the Ahrefs data you already use for backlinks and keywords. The Ahrefs pricing page lists Brand Radar AI "from $199/mo" as an add-on, next to core plans that start at $129 per month (Lite). The Brand Radar page lists AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, and Copilot.

  • Strengths: pairs AI mentions with Ahrefs' web and backlink data in one account.
  • Watch for: you pay for the core plan plus the add-on, and custom prompt packages are priced separately.

8. Semrush AI Visibility Toolkit: best if you already use Semrush

Semrush's AI Visibility Toolkit is a low-cost add-on for existing Semrush users. Its knowledge base page lists the toolkit at $99 per month with no free trial, including one project, 25 tracked prompts, and AI search checks in Site Audit. It names ChatGPT and Google AI Mode as the platforms analyzed.

Semrush also bundles AI tracking into its broader SEO + AI Search plans, which list ChatGPT, Perplexity, and Gemini and start at $199 per month billed monthly for Starter, with 50 prompts tracked daily.

  • Watch for: 25 prompts is a small sample. It is enough to spot-check, not to run a full program.

9. Chatbeat by Brand24: best for Brand24 users

Chatbeat is the AI visibility product from Brand24 Global Inc., the company behind Brand24. Brand24's AI Visibility page says Chatbeat tracks ChatGPT, Claude, Gemini, Perplexity, AI Overviews, Google AI Mode, DeepSeek, Grok, and Copilot. The Chatbeat pricing page lists Essential at $99 per month with 30 prompts.

  • Watch for: when we checked, the pricing page showed two versions of the higher tiers and two trial lengths (10 and 14 days). Confirm the current figures at signup. For more on the parent product, see our Brand24 pricing breakdown.

10. Sleeng: best for connecting AI visibility to Reddit

Sleeng is built for brands that want to know not just whether AI engines mention them, but which Reddit threads those engines cite and how to earn a place in them. It generates buyer-intent questions from your URL, runs them on ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, and AI Mode, logs mentions and citations, and shows your AI share of voice against competitors.

Where it differs from the tools above is the next step. Sleeng finds the Reddit threads AI engines cite for your questions, drafts comments that you review and approve, and a Chrome extension posts approved comments from your own Reddit account. Sleeng never sees your Reddit password. It also includes a brand monitor.

  • Pricing: 14-day free trial; see /pricing for plans.
  • Watch for: if you only need a dashboard and have no plans to participate on Reddit, a pure tracker may be simpler. If you do, read how Reddit shapes AI answers first.

How do you choose the right LLM rank tracker?#

Choose by working backward from the engines your buyers use and the number of prompts you need, then compare cost per prompt per engine. Follow these steps:

  1. List your engines. If your buyers are developers, Claude and Perplexity may matter more than Copilot. If they search Google first, AI Overviews and AI Mode come first.
  2. Write 25 to 50 prompts. Mix category questions ("best CRM for startups"), comparisons ("HubSpot vs Pipedrive"), alternatives, and problem questions.
  3. Calculate real cost. Divide the monthly price by (prompts × engines). A $29 plan with 15 prompts on four engines costs about $0.48 per prompt-engine pair. A $300 plan with 350 prompts on seven engines costs about $0.12.
  4. Check run frequency. Daily runs smooth out answer variance. Weekly runs can miss swings.
  5. Check citations, not just mentions. You need to know which pages the engines trust so you can improve them or earn a place on them.
  6. Trial two tools on the same prompts. If two tools disagree sharply on your mention rate, ask each vendor how they sample.

Once you have data, the work is improving it. Our answer engine optimization guide covers what moves AI visibility, and our AI competitor analysis guide shows how to turn competitor mentions into a content plan.

What do LLM rank trackers miss?#

Most trackers stop at the scoreboard. They tell you that a competitor appears in 60% of answers and you appear in 20%, and they show which sources were cited. They usually do not help you change those sources.

That matters because AI engines often cite third-party pages, including community discussions, rather than vendor sites. Three gaps to plan for:

  • Location and personalization. Answers can differ by country, language, and logged-in state. Ask where prompts are run from.
  • Prompt bias. You choose the prompts, so a tracker can only confirm what you thought to ask. Refresh your list quarterly with real customer questions.
  • Action. A tracker is a measurement tool. Budget time for the content, PR, and community work that actually changes answers.

Start tracking your AI visibility#

If you want to see how ChatGPT, Claude, Perplexity, Gemini, and Google's AI features describe your brand today, and which Reddit threads shape those answers, try Sleeng. The 14-day free trial generates your buyer-intent questions from your URL and shows your share of voice against competitors.

Sources#

Frequently asked questions

What is an LLM rank tracker?

An LLM rank tracker is software that sends a defined list of prompts to AI engines such as ChatGPT, Perplexity, Gemini, and Google AI Overviews on a schedule. It records whether your brand is named, where it appears in the answer, which URLs are cited, and how often competitors show up. The output is usually a visibility score or share of voice trend over time.

Can I track ChatGPT rankings for free?

You can do it manually by asking ChatGPT your key questions in a logged-out or fresh session and logging the answers in a spreadsheet. For software, AthenaHQ lists a free Essential tier with 300 credits, and Profound, Scrunch, Rankscale, and Sleeng offer free trials as of October 2026. Manual checks do not scale past a few dozen prompts.

Why do AI answers change every time I check?

AI engines generate answers probabilistically and many pull fresh web results, so the same prompt can return different brands on different runs. Good trackers run each prompt repeatedly and report mention rates over time instead of a single position. Treat any one answer as a sample, not a ranking.

How many prompts should I track?

Start with 25 to 50 prompts that mirror how buyers actually ask: category questions, comparisons, alternatives, and problem-based questions. That fits most entry plans. Expand once you know which prompt groups move. Tracking hundreds of near-duplicate prompts adds cost without adding much signal.

Do Ahrefs and Semrush track AI visibility?

Yes. Ahrefs sells Brand Radar AI from $199 per month alongside its core plans, and Semrush sells an AI Visibility Toolkit at $99 per month that includes 25 tracked prompts, according to their pages checked in October 2026. Both suit teams already paying for those suites.

Is Google AI Mode tracked separately from AI Overviews?

In most tools, yes. AI Overviews appear on standard Google results pages, while AI Mode is a separate conversational search experience. Several trackers list them as two engines, and some, such as Otterly.AI, sell AI Mode as a paid add-on rather than including it in the base plan.

Sleeng Team

About the author

AI search and Reddit research

The Sleeng Team researches how AI engines answer buyer questions and which sources they cite, and keeps our tool comparisons, pricing breakdowns and Reddit guides current.

Every statistic and price in this guide links to its original source and was checked on the date shown above.

All articles by the Sleeng Team

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