Help Center
How can we help?
Short answers to the questions we get most. Can't find yours? Email hello@sleeng.com.
Getting started
How do I set up my first campaign?+
Go to Campaigns and click New campaign. Add your brand name and website.
Sleeng writes buyer-intent prompts for your category. You can add, edit, or remove them on the campaign's Prompts tab.
What is an advocate?+
An advocate is the voice your drafts are written in: a name, a role, a short bio, and a promotion style (helpful, implicit, or explicit).
Each advocate connects to one Reddit account through the Chrome extension.
AI visibility
What's the difference between mentioned and cited?+
Mentioned means your brand name appears in the AI answer.
Cited means the answer links to your site, or to a source that talks about you. Cited is harder to earn and worth more.
Which AI engines do you scan?+
ChatGPT, Claude, Perplexity, and Gemini. Settings shows which engines are active on your account.
Drafts and approval
Does anything post without my approval?+
No. Every draft type, including warmup replies, waits in Pending until you approve it.
You can edit the text before approving, or pass on a draft entirely.
What does the relevance threshold do?+
Each Reddit thread gets a relevance score for your campaign. Only threads at or above your threshold get a draft.
Strict is 80%, Balanced is 70% (the default), Lenient is 60%. Change it in Settings.
What's in the Why? panel?+
Why the thread fits, the angle the comment takes, how it ties to your brand, and an honest read on whether it looks like promotion.
Why does my approved draft say it's waiting?+
Approved doesn't mean posted today. A draft waits until your account's tier covers the subreddit's ban risk and today's posting limit has room.
The card tells you exactly what it's waiting for.
Warmup and account safety
How does the 7-day warmup work?+
Days 1 and 2 are browse only. Posting starts on day 3 with one post a day and ramps to three by day 7, then five a day after that.
During warmup, only helpful replies post. Brand mentions start after day 7.
When can my comments mention my brand?+
After warmup, once the account has 10 comment karma. Brand mentions are then capped at 10 to 15% of your posts over the last 7 days.
That keeps the account mostly helpful, which is what Reddit communities expect.
What are the account tiers?+
Start (0 karma), Newcomer (10 karma, 5 days), Contributor (50 karma, 21 days), Trusted (100 karma, 45 days), and Established (500 karma, 120 days).
Each tier unlocks riskier subreddits. Track progress on the Journey page.
Ban risk
How is ban risk scored?+
From the subreddit's size, type, and rules: whether self-promotion is banned or limited, karma minimums, link rules, and how many rules there are.
Open any score on the Journey page to see the factors behind it.
Why is a subreddit reachable for helpful replies but not brand mentions?+
Self-promotion rules only apply to comments that mention your brand, so helpful replies get a lower risk score in the same subreddit.
Chrome extension
What does the extension do?+
It posts the comments you approved, from your own Reddit account, at the time Sleeng scheduled. It also reports your karma, reads public subreddit rules for ban-risk scores, reads new posts in your target subreddits so Sleeng can find threads to reply to, and checks upvotes on the comments you posted.
It never upvotes, follows, joins, messages, or posts anything you didn't approve.
What if I'm logged in to a different Reddit account?+
The extension checks before every post. If the account doesn't match the one you connected, it posts nothing.
Can I pause posting?+
Yes. Open the extension and tick Pause posting. Approved drafts stay in your queue until you turn it back on.
Billing
Is there a free trial?+
Yes. Every plan has a 14-day free trial. You add a card to start, and you won't be charged until the trial ends.
Can I cancel any time?+
Yes. Email hello@sleeng.com and we'll cancel it the same day. There are no cancellation fees.
Still have a question?
Email hello@sleeng.com and a real person will get back to you.