Reddit basics

Reddit Basics for Marketers

Before you market on Reddit, learn how it works: how karma is earned, why accounts get shadowbanned, what each community allows, and how to find the words your buyers use. These guides cite Reddit's own rules and help pages.

Community rule book and balanced self-promotion

Reddit Self-Promotion Rules: What Reddit and Moderators Allow (2026)

Reddit allows self-promotion only when it is authentic participation, not spam. The Reddit Rules require you to follow each community's rules and not spam, and Reddit's spam policy asks business owners to limit how often they link their own business. The 9:1 ratio is an informal Reddiquette rule of thumb. Each subreddit's own rules decide what is allowed.

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